How many videos have you watched this week on social media? If it’s too many to count, you should see, from your own experience, the value of using videos as a part of your marketing.
Recent studies show that 78% of people watch online videos each week. Specifically, social media stats show that Facebook records upwards of 8 million video views each day. With stats like these, you can see why it’s important to include high-quality videos in your marketing plan.
To make the most impact with your videos, you need to avoid the most common mistakes that could hurt instead of help your business. Read on to learn the five social media video mistakes to avoid.
1. Poor Lighting
Have you scrolled through social videos and watched a video that was hard to see, or has lighting exposure changed throughout the video?
Poor video lighting creates a distraction for a viewer and communicates a low level of professionalism for your business.
Consider using artificial lighting to keep the brightness and exposure consistent for the duration of your video. Good lighting will help you avoid shadows and uneven exposure.
2. Forgetting to Edit Your Video
If you want to stand out among the millions of videos watched each day, your video needs to be stellar in quality.
Among the social media video mistakes is a lack of video editing. Poor video auditing can leave a viewer unimpressed and disinterested in connecting to your business.
Create a positive viewing experience and find the best software to edit video for your social media marketing. From the beginning to the end, your video will be smooth and keep viewers engaged throughout its entirety.
3. Lacking Content Focus
As you create your video content, ensure you keep your target audience in mind.
What questions are they asking? What do they want to know from you?
These are the things your video marketing content should address. Keep the attention off of yourself and your business, and turn the attention to your customer.
If you want to engage with customers well, they need to feel seen and heard. Create content that focuses on what they need and how your business solves that problem.
4. Not Setting a Goal
Once you’ve nailed down your messaging for your social media marketing, set a goal for each video.
A common mistake is recording a video without knowing the purpose of the video. Avoid this mistake and determine the outcome of the video before you hit the record button.
Doing so will keep your video focused and is more likely to help you reach that desired outcome.
5. Video with Distracting Noise or Background
No one likes watching a video with noise in the background. In the same camp, videos with a distracting background take away from the content of the video.
Ensure your viewer remembers the content of the video, not the noise or background from that video.
Find a space that is quiet and free from commotion to record your next video.
Stay Ahead and Avoid the Common Social Media Video Mistakes
Social media video is a crucial part of marketing in 2022. Don’t fall behind your competition and neglect creating stellar videos that your customers want to watch. Avoid these video mistakes and take your business to the next level in your marketing.
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